Seal Bounty

How does it work?

The Seal platform consists of several components, namely (i) products with an embedded Seal-chip that uniquely identify physical products (ii) the Seal-app installed on an NFC-compatible smartphone, (iii) the Seal-token which allows communication between the different parts of the platform and (iv) the Seal-network, an immutable blockchain database where each transaction is recorded and validated by its nodes.
Brands are the sole issuer of product-pairings on the blockchain. This way, brands can ensure exactly how many authentic copies are released. Disingenuous manufacturers are no longer able to produce imitations that can be passed off as authentic, because they cannot replicate the token.
Seal is a blockchain powered product authentication and services platform. Basically, Seal aims to enable anyone the ability to confidently, quickly and economically verify the authenticity of a product that is Seal enabled, and to claim / transfer the ownership of it using the Seal app.
The technology behind Seal is the usage of NFC chips, which upon integration link the product with its digital counterpart on the blockchain.
This is done with a simple tap or scan with any smart device through the Seal app. So basically, you just scan a product and let Seal do the rest of the work for you!

buy with confidence

Be sure you get the product you expect. Recognize genuine products from fake

fight counterfeiting

Make the world a safer and better place. Fight against the financial support of cartels and dangerous products.

preserve value

Increase product value by adding supply-chain information and providing trust in the secondary market.

TOKEN UTILITY

The SEAL token is mainly used to verify the authenticity of a product and to register / transfer the ownership of it using blockchain. This could also help preventing theft, tracking parallel trades on the secondary market or making specific product analysys.
A very important thing to consider is that Seal will constantly burn 5% of the fees it receives from brands, which is very likely to increase the token price.

COMPETITION

There is a lot of competition in this space, with the likes of VeChain, Walton, Wabi or Origin Trail, but they operate in different niches / areas, so I see a lot of potential for Seal to take over a big part of the market share, especially in Europe and US. They have numerous advantages over its competitors, but the main one is the usage of NFC chips instead of RFID, which are way more secure against hacks and also have a longer lifetime cycle.

Out of love for creation

The world is full of creators: designers, scientist, programmers and makers. They dedicate their lives to bring us the best. Humbled by years of failure, driven by a dream they can’t let go, powered by force of will until one day it turns into brilliance.
It is the brand that seals it all, that connects us to the creators, captures the birth of culture, and fulfills us with originality, inspiration and quality.
But it’s an effort often overlooked trampled by an overload of fake and soulless products, making it seem normal to expect empty mediocrity in return. Now, let’s celebrate true creation, pay tributes to dedication, and enrich our lives with worthwhile brands.

ROADMAP

They have a technical roadmap, which is mainly focused on product development, but they will also have their own blockchain and potentially master nodes coming later on (2020-2021). They also have a corporate roadmap full of partnership releases and marketing, which could definitely create a lot of hype around the project.
Overall, the roadmaps are long term orientated and full of good releases, which could lead to a gradual increase in token price over time.

Business model:

Brands earn fees every time a new transaction is stored on the blockchain for one of their products. This is how brands not only justify the cost for outfitting their products with Seal-chips, it provides them a completely new profit stream from transactions made on the secondary market.

TOKEN METRICS

Overview

Summary

The pre-ico will start on 15.04.2018 and will last 4 weeks, followed by the ICO for another 2 weeks. A token listing on exchanges is planned to happen soon after the ICO ends. They have also started a bounty program recently, so this might be a good opportunity to get involved in the project if you think it's worth it.

Overall conclusion

Seal is one of the best ICO's so far in 2018 and I think it has huge potential to disrupt the conterfeiting industry! The only downside is that there is a lot of competition currently in this space, but I have faith that the team is capable of delivering on their promises and I am sure the partnerships that will be signed will take this project to another level!

Final grade: 4,43/5 (very good)

TEAM

They have a super-star team with very good experience in big companies like Dell, Microsoft, Nokia or Deloitte, but most importantly NXP, which is the biggest NFC chips provider worldwide! Their advisory board really stands out with having the former VP & managing director and the chief information security officer of NXP joining them, which could really make a difference in this industry and turn out to be a valuable competitive advantage.
The team is also participating to various blockchain conferences and is very active on Telegram, which shows that they care about the investors and listen to their opinions.
Author by: Naomikatarina
https://bitcointalk.org/index.php?action=profile;u=1263324

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